Asda raise £40million for Breast Cancer

Posted: 9th Jul 2014

Asda raise £40 million for Breast Cancer

Supermarket giant Asda has raised £40m for two of the UK’s breast cancer charities, Breast Cancer Care and Breast Cancer Campaign, it has announced today.

Asda has announced the landmark figure following 17 years of fundraising as part of its Tickled Pink campaign, which has been raising awareness and funds for breast cancer across the UK through the sale of pink products and colleague fundraising efforts.

Paul Kelly, corporate affairs director at Asda, said: “The past 17 years of Asda’s Tickled Pink campaign have been remarkable. We have raised funds to help fight breast cancer through a unique partnership with two of the UK’s leading breast cancer charities and have raised £40 million with the support of our inspirational colleagues and customers.

“We see Tickled Pink as our chance to do something that really makes a difference to all those people affected by breast cancer in the UK – helping fund vital research, support services and one day hopefully a cure.”

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